Favour Uchechukwu Portrait

Crafting Marketing Success Since 2020

Hello, I'm a result oriented marketing architect with diverse background in e-commerce, advertising agencies, and EdTech.

My story

From social media beginnings to overseeing multi-million dollar budgets, my journey has been fueled by a constant desire to learn, explore, and deliver impactful campaigns.

my Services

I've spent years honing my skills in

Contact me
01
Performance Marketing

Performance marketing strategies that deliver on specific business objectives.

02
Digital Marketing

I make paid media campaigns pay off across various platforms like Facebook and LinkedIn.

03
Growth Marketing

I leverage your data, identify opportunities, optimize and drive measurable ROI.

I'm a firm believer in continuous learning

I'm a data-driven marketer who thrives on challenges and creating results. I stay ahead by embracing new marketing trends and exploring innovative strategies.

march 2023 - present

Prospa, Performance Marketer

Prospa empowers African businesses to achieve financial prosperity by providing tools for automating financial tasks. In this role, I play a key part in driving user growth for Prospa.
october 2021 - february 2024

Iroko TV, Strategy and Marketing

At Iroko TV, the leading platform for African on-demand entertainment, I leverage my diverse skillset to implement growth-focused strategies across various marketing channels. This includes email marketing, performance marketing, and paid media campaigns.
october 2022 - febuary 2023

Heels and Tech, Strategy and Marketing

Heels and Tech, an EdTech company dedicated to empowering women in tech, offered a unique opportunity. I spearheaded their transition to a B2B model, igniting a 40% increase in conversion rates through targeted ad segmentation. Additionally, I spearheaded the creation of "Bella email," a game-changer for their email marketing strategy, driving a 15% sales boost and a whopping 70% increase in OPR and CTR.
august 2022 - January 2023

Hippo Ads, Digital Marketer

At Hippo Ads, an advertising powerhouse, I led a team of five digital marketing specialists, managing mammoth budgets exceeding 900 million on Google Ads alone and over 2 billion across various channels. This experience taught me the power of data-driven strategies and effective team collaboration.
december 2020 - june 2022

Babybliss, Digital Marketer

My marketing journey ignited in the dynamic world of e-commerce at Babybliss. Beginning as a social media manager, I quickly climbed the ladder to become a digital marketer, honing my skills and gaining a deep understanding of customer engagement.
Favour Uchechukwu Portrait
Tired of the status quo?
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What types of businesses can benefit from my services?

My services are beneficial to businesses of all sizes looking to improve their online presence, generate quality leads, drive sales and achieve their marketing objectives through paid advertising channels.

What sets you apart from other Performance Marketing Managers?

My focus on results and data-driven decision making sets me apart. I don't just run ads, I actively analyze them and make adjustments to maximize their effectiveness.

What is your process for working with clients?

I believe in a collaborative approach. I'll work closely with you to understand your business goals, target audience and budget. Then I'll develop a customized performance marketing strategy and keep you informed throughout the process.

How do you approach performance marketing strategy?

I take a data-driven approach, analyzing campaign performance and audience insights to identify optimization opportunities and ensure the campaigns are aligned with the specific business goal (increased leads, sales, brand awareness, etc.).