Digital Marketing at Heels and Tech
Client
Heels and Tech
Service
Digital Marketing
Year
2022 -2023
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Introduction
Heels and Tech is an esteemed organization that connects women with seasoned professionals in the industry to provide training and mentoring for highly sought-after technology positions.
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What I did
I was responsible for managing all paid media marketing efforts, ensuring optimal results. I was also instrumental in transitioning the company from a B2C to a B2B model, opening up new revenue possibilities. Additionally, I collaborated closely with content creators to produce engaging content that aligns with the company's brand identity while also developing and implementing a comprehensive marketing strategy roadmap that guides customers when purchasing courses
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