Successfully reduced the CPA from $10 to $2.8 in three months by introducing dynamic retargeting campaigns while managing the paid Google Ads account. I also created and executed a marketing strategy roadmap to increase customer subscription and engagement for clients. Additionally I helped achieve a 30% increase in user acquisition through various channels including search, social ads, and influencer marketing. Successfully managed a monthly marketing budget of over $150,000 across multiple digital channels. I collaborated with the graphic team to develop captivating designs for email and push notifications. Utilized CRM tools such as Clever Tap to set up real-time retargeting emails to leads, achieving a success rate of over 40%.