Performance Marketing Management at Prospa
Client
Prospa
Service
Performance Marketing
Year
2023 - Present
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Introduction
Prospa is a technology company building the operating system for African entrepreneurs and businesses. The mission is to support Africans in building financial prosperity.
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What I did
Leading paid marketing strategy and ensuring brand consistency across channels, I helped optimize campaign performance for maximum ROI through A/B testing & funnel optimization. This led to an increase in app installs by 1100% (from 50 daily installs to 600 daily) within a month. Researched and implemented new email marketing tools for nurturing partnerships to expand specific member lists and conducted in-depth data-driven keyword research & audience targeting. Delivered regular performance reports & insights to inform data-driven decision-making
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