Digital Marketing at HippoAd
Client
HippoAd
Service
Digital Marketing
Year
2022 - 2023
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Introduction
HippoAd is a Marketing agency company that boasts the largest African inventory that caters to diverse advertising needs.
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What I did
As an account manager for several clients, I collaborated closely with the Google team to execute effective ads. Additionally, I trained a team on the basics of Google and effectively managed their reports. I also served as a business account manager for Facebook, overseeing day-to-day activities for clients. Managing a monthly marketing budget of over ₦2 billion across various digital channels, I skillfully tracked consumption, channel health, and client billings, ensuring prompt payment execution. As part of my responsibilities, I provided media plans to the sales team and worked collaboratively to develop intelligent strategies that met clients' transitional marketing needs.